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Show Me The Way

Nov 21, 2023

Erin Baker is the UK’s most senior female motoring journalist and a Global expert in automotive content that drives women to buy cars.

She is the Editorial Director of Auto Trader and a Vogue, Marie Claire and Vanity Fair motoring contributor. She's also a Goodwood content consultant and is licenced to drive and race...


Oct 2, 2023

“The light on women’s sport has never been stronger and it will continue to grow’”.

This week on ‘Show Me The Way’, I am joined by the amazing Ishveen Jolly, founder and CEO of ‘OpenSponsorship’.

Frustrated by the ‘difficult’ dealmaking involved while she was a sports agent, Ishveen was inspired...


Aug 25, 2023

“There seems to be a feeling of sustainability continuously now. People are wising up and not buying new anymore.” Andrea and Toni from Arsenic & Tea. 

On this week’s episode of ‘Show Me The Way’, I am joined by Andrea and Toni, the founders of vintage fashion company ‘Arsenic & Tea’.  

Born out of...


Aug 11, 2023

No one's perfect, not even Barbie, and we should stop expecting it of our female leaders. That's the view of Tamara Box, this week's guest on Show Me The Way. She's a global business leader and Managing Partner, Europe and Middle East for law firm Reed Smith, as well as the trustee on the Chartered Management Institute...


Jun 30, 2023

More than one in two women across the UK find it challenging to start their own business.

Why? New research says it's down to limited access to finance. That's the most significant barrier as well as a lack of mentors, operational knowledge and self-confidence. 

Tinuke Awe is a social entrepreneur. She is the founder...