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Show Me The Way

Jan 4, 2024

If you're thinking about expanding your business or personal brand globally then this episode is for you. 

In Show Me The Way with Allyson Stewart-Allen, the woman dubbed the "muse of marketing" and author of "Working with Americans" talks about what you need to do to be successful when launching or expanding globally.

Allyson's tips include: 

  • bake a global strategy into your business from the outset 

  • know the "smell of the place" before you market there 

  • keep an naive eye to retain an edge
  • don't forget qualitative analysis. Too much leadership and business direction is based on the quant

We discuss how to lead in an age of the "disloyal worker" - those who work to live, no longer living to work. As well as her recommendation for Emmeline's bookshelf and her fascinating fact about the Guiness Book of World Records.

About Allyson: Allyson is CEO of International Marketing Partners and associate fellow of Oxford’s Said Business School. She is an expert in international marketing, branding, business expansion and localisation and has advised more than 260 businesses across 27 countries including Accenture, Burberry and HSBC.  Fans of Lord Sugar will know Allyson as one of the advisors for The Apprentice You're Fired. 

Allyson's book "Working with Americans" here
Books for Emmeline recommendation The Guinness Book of World Records