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Show Me The Way

Apr 27, 2024

Tesco Clubcard Creator and Founder of The Female Lead Edwina Dunn is a globally renowned Big Data pioneer.  In this episode of Show Me the Way, the author of When She’s in the Room talks about using data science to unlock the spending power of women and believes knowing women better will release billions of pounds of new income.

We discuss her data-driven, not-for-profit, The Female Lead which encourages girls to increase their self confidence and self belief through inspiring role models.  Edwina says in business, (and life),  two is better than one and believes the greatest gift you can give a child is imagination. Her recommendation for Emmeline’s bookshelf is an inspiring and creative choice.

Edwina Dunn is a pioneering and successful leader in the data industry, known for delivering transformative business change. She co-founded Dunnhumby, which revolutionized the retail and consumer goods industry by pioneering Tesco Clubcard and other global loyalty programs. Her vision and work transformed the way retailers used customer data to drive their businesses, providing insights that had previously been unimaginable. The success of Dunnhumby has been replicated worldwide, becoming the industry standard for customer insights. Its strategic importance was underlined when it was acquired by Tesco in 2011.

Edwina has served on a number of government boards including HMRC (NED), The Geospatial Commission (Commissioner) and The Centre for Data Ethics and Innovation (Chair). She also invested in a new generation of data and predictive algorithms when she became Chair of Starcount. Her pioneering work has earned her numerous accolades, including an OBE for her services to data and business in 2019, honorary doctorates from a number of universities.

Today, Edwina is at the helm of The Female Lead which is an active community of 8 million women, underpinned by an educational foundation, and focused on celebrating the achievements and diversity of women who shape our world. Using data to understand the challenges women face, Edwina works with businesses and the government to create new, mutually beneficial models and policies for the workplace.

Books for Emmeline recommendation:
The Chronicles of Thomas Covenant

Edwina Dunn’s  Book:
When She’s in the Room

The Fulfilment Finder

Engage with The Female Lead:
LinkedIn - thefemalelead

Instagram @the_female_lead

Tik Tok - @thefemalelead