Jun 12, 2022
Love it or loathe it. As soon as the first letter of the month turns to J, the reality show Love Island is EVERYWHERE from slogan tees to water bottles to wash bags.
Now in the past the show’s been
sponsored by fashion brands like BooHoo and the stars often go on
to do collections for sites like Pretty Little Things but the
programme makers have faced a backlash for promoting fast fashion –
there has been criticism of poor standards for for workers and the
environmental impact is huge.
So ITV studios have made a major shift. eBay is the new
sponsor. And all the items will be pre-loved. i.e. second hand…so
basically you can’t shop the look exactly but you can shop a look
of the look. Their aim – to help shoppers “find the
pre-love of your life.”
And my guest on Show Me The Way this week is someone who believes
that "everything a person needs to wear or use is already in
existence."
Stay tuned for tips on how to buy the best pre-loved and how it really can make a difference to the planet and your pocket.
My guest today is Emily, founder of Emily London – vintage and preloved style. She’s a former fashion and beauty journalist for Tatler and Vogue and e-commerce exect for Net-a-Porter’s TheOutNet and Refinery29…so basically she knows a LOT about fashion.